SUCCESSFUL AREA BUSINESS MANAGER

Dear  Pharma Friends
You are now an Area Business Manager having climbed the first step of the ladder of career which you have chosen for yourself.You are already seeing yourself different than what you started as Medical Representative.What You were doing yourself,is now being done by you through others i.e. MR's reporting to you.

Remembers the progress:          VP
                                                    ↑
                                                  GM
                                                    ↑
                                                  SM
                                                    ↑
                                                  ZBM
                                                     ↑
                                                  RBM
                                                    ↑
                                                 ABM
                                                    ↑
                                                  MR
You would always like to be pushed up in up Arrow and thus only comes through performance where MR pushes ABM upwards,ABM pushes RBM upwards and so on.......This way everyone in the hierachy creates a space for himself in the up wards progress.

Here Few STEPS to Success for Prescriptions.

1 Based on effective RCPA prepare the Doctors list
2 Frequency of visits to the selected doctor should be planned in advance.
3 Sequence the products to be promoted in order of focus to get the desired prescriptions.
4 Detailing need to be practiced.detailed effectively as per the situational need resulting in prescriptions.
5 All promotional inputs including samples area to be utilized to achieve the top of mind brand recall by the doctor to enhance the prescription flow.
6 Joint field work should be oriented towards increasing the number of prescribes and increase in the per capital prescriptions
7 Implementation of strategy should be 100%